Overview
Curriculum
In today’s data-driven world, successful digital products are not built on guesswork. They’re built on evidence. This module will walk you through the essential principles and practical techniques of online experimentation. From understanding the basics of A/B testing to mastering advanced testing strategies and avoiding common pitfalls, you’ll gain the knowledge and confidence to run meaningful experiments that drive better outcomes. Whether you’re refining a feature, testing a new idea, or scaling insights across teams, this module sets the foundation for thoughtful, measurable, and impactful decisions.
What You'll Learn
- Recognize the role of experimentation in online business and marketing
- Learn how to design and run effective experiments
- Distinguish between A/B, A/A, and multivariate testing and their use cases
- Apply best practices for metrics selection, hypothesis creation, and error avoidance
- Interpret results using statistical significance and confidence intervals
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